You Have to Work for It

As Easy as Pushing a Button?

We wish it was as easy as pushing a button. Unfortunately it is not. Your online business is going to take work. But also be sure to work smarter and not harder. Know what your most effective processes are and work them.

Plan Now

But how do you uncover the best way to run your business? The answer is that you need to go through a “business-marketing plan” phase. This is when you can plan how to do what you want to do.

Dry Run

Give it a dry run before you fully embrace it. Once you have your systems in place you’re ready to go. But remember: you have to work for it.

We Live in a DigiComArts World


We live in a DigiComArts or Digital Communication Arts World. Communication technology is all over and thank goodness for that. If we did not have the technology we now have, the Coronavirus would have an extra level of stress. How would we find out about updates? How would we communicate with others?

The Spanish Flu

Compared to the 1918 Spanish Flu Pandemic, Covid-19 may ultimately prove to be worse. 500 million people all over the world were affected by the Spanish flu. The fatality rate is estimated for the Spanish Flu to have been about 2 percent.

Reaching Out

The percentage of deaths of those caused by the Coronavirus are said to be about 5%. In the United States it is estimated to be under 3%. Again, thank goodness we have the means of communication that were not available in 1912. DigiComArts refers to technology in the arts but these same techniques are in common usage for reaching out to others. This same technology allows for staying fashionable even as the death toll rises.


DigiRefer Right on Time

DigiComArts is now the media eyes of the industry.

New Client Guidelines

DigiRefer, as always, is right on time. They have adjusted to new client interaction which now has the client often developing and submitting their own media elements. This is important to realize to stay up on the times and DigiRefer, with their freelancer offerings, have trained their Online Workers to work well under the new guidelines. Their article, though short, is a must read.

Moving Forward

DigiComArts got its start approximately 8 years ago at the New York Public Library providing education for Teen Central on media and its use. They have evolved into an organization that acts as a conduit with the help of DigiRefer to match up online workers with media positions.

Next Steps

Now that DigiComArts is a professional provider of exceptional freelance talent, they have opened up an education wing for those interested in making digital media their career. Working with new media companies like USA How To, their future is bright.

The Process of Chazz Palminteri

A Remarkable Process

DigiComArts is fascinated by the creative mind and process of people who start with nothing but inspiration and then take a project through its phases of development and ends up with something. Take for example actor Chazz Palminteri and his project “A Bronx Tale.” In a remarkable fashion Chazz created a one man show that lead to a succession of several successes. We thank Wikipedia for help in telling of the creative process of Chazz Palminteri.

The Sequence of Events

A Bronx Tale is an autobiographical one-man show written and performed by Chazz Palminteri. It tells the coming-of-age story of Calogero Anello, a young New Yorker torn between the temptations of organized crime and the values of his hardworking father. It originally premiered in Los Angeles in the 1980s, before moving Off-Broadway. After a film version involving Palminteri and Robert DeNiro was released in 1993, in 2007 Palminteri performed his one-man show on Broadway and on tour.

The Story of A Bronx Tale

A Bronx Tale tells the story of Calogero Anello, a young boy from a working class family who gets involved in the world of organized crime. Calogero’s father is a bus driver who tries to instill working-class family values in his son. As Calogero gets older, the aura and mystique of the Mafia, and the charms of Sonny, the local mob boss who befriends Calogero (and ends up becoming a father figure to him), become difficult to resist. As Calogero comes of age, he must struggle with the choice of following his beloved father’s values or submitting to the temptations of the life of organized crime.

Seemingly a Part of the Motivation

Palminteri states that he began writing the play after being fired from a club when, as a doorman, he refused entry to super agent Swifty Lazar.

A Hot Property in Hollywood

A Bronx Tale premiered in Los Angeles, achieving great critical success. Palminteri relates that “After some polishing, the show opened to positive reviews and soon attracted Hollywood interest. ‘Every director, every studio head wanted to make the movie,’ Palminteri said. ‘They offered, $250,000, $500,000.'” Palminteri then appeared in the play Off-Broadway at Playhouse 91, from October 10, 1989, to December 24, 1989, directed by Mark X. Travis. The play had a sold-out run and Palminteri received a 1989–1990 Special Award from the Outer Critics Circle.

Going from Stage to Screen

Academy Award winning actor Robert De Niro attended a performance of A Bronx Tale and offered to buy the film rights to the show. Palminteri agreed to sell the film rights on the conditions that he would be able to write the screenplay and that he be cast as the role of Sonny. The film version of A Bronx Tale premiered in 1993. The film version marked the directorial debut of De Niro and helped catapult Palminteri’s film acting career.

How a National Tour Was Launched

In 2007, Palminteri performed his one-man show on Broadway. The Broadway production began previews on October 4, 2007, and opened on October 25, 2007, at the Walter Kerr Theatre. The show closed on February 24, 2008, after 108 performances and nineteen previews. It was directed by Jerry Zaks and Produced by Go Productions with Trent Othick being the lead producer, with the set designed by Jim Noone, and the lighting designed by Paul Gallo. It recouped its capitalization and was followed by a national tour. The play was nominated for the 2007–2008 Outer Critics Circle Award for Outstanding Solo Performance.

A Run at the Paper Mill Playhouse

After a ten-year development process, the original one man show was adapted into a new musical with a book by Chazz Palminteri, music by Alan Menken, and lyrics by Glenn Slater, and premiered at the Paper Mill Playhouse (Milburn, New Jersey) on February 4, 2016, before opening on Broadway December 1 later that year.

A Bronx Tale Becomes a Musical

The musical is co-directed by Robert De Niro, who directed the original film, and Jerry Zaks, who directed the one man show on Broadway in 2007. The show also features choreography by Sergio Trujillo. Tommy Mottola serves as the production’s leading producer.

More on the Production

The production includes sets by Beowulf Boritt, costumes by William Ivey Long, lighting by Howell Binkley, and sound by Gareth Owen. The cast features Bobby Conte Thornton as Calogero, Nick Cordero as Sonny, Hudson Loverro as Young Calogero with Athan Sporek as his alternate, Richard H. Blake as Lorenzo, Ariana DeBose as Jane, and Lucia Giannetta as Rosina.

On Broadway

The musical began previews on Broadway on November 3, 2016, before officially opening on December 1, 2016 at the Longacre Theatre and closed on August 5, 2018 after 700 performances.

In Summary

An extraordinary tale isn’t it. It shows that if your are talented and have persistence you can gain the success you deserve.

Website Creation Tips

Offer a Solution

Embarking on a new website venture takes time. Much work needs to be done in defining the purpose of the website and who the audience is. This audience consists of a specific demographic of people who are interested in the solution you offer via your site. An example of a site in development and not yet up is DIYdigi. The purpose of DIYdigi is already occurring. More on this website later and the help DigiRefer is giving.

Look for the Best Fit

Knowing who your customer is, is the most important part of putting a website together. You need to be aware of their qualities down to the most minute details. How do you figure out who your audience is? You need to look at what your product and service is and who is the best fit for it. This was the case with DocuMystery. Early on they were targeting filmmakers and later discovered ArtisticPreneurs enjoy their site also.

Fiscal Success

Those creating a website for the very first time might say that their product and service is for everyone, of every type. Though this might be true in an ultimate sense, except if you are just starting out, you’re likely going to want to make some money.

Know Who Your Audience is BEFORE You Make Your Website

Especially at the starting point, your first fiscal success is going to be challenging and by being very comprehensive regarding your consumer, you will be more likely to have a win. Once you have decided who your audience is, you are now ready to construct a website.

Many Builders

There are a lot of what are called “website builders” including Wix, SquareSpace, GoDaddy and DIYdigi. All these sites service their clients in basically the same way. They give their customers access to the tools and expect them to do it themselves.

Have Site Made for You But Use DIYdigi Tools on Your Own

Of the four web builders mentioned, one of them is a little bit difference and is called DIYdigi at DIYdigi. DIYdigi, that at the time of this post does not have a website, believes in a part service and part DIY business model. In other words, they will make your website for you. They are receiving help from both DocuMystery and DigiRefer.

The Tools Difference

Another big difference of DIYdigi versus Wix, SquareSpace and Godaddy, is that DIYdigi also helps you develop your own special digital tools that you can then use to get more new customers. The use of the tools by you is the DIY part of DIYdigi.

Be Successful

Though, for those who are not interested in learning a bunch of tech stuff that may not be in their industry, DIYdigi also has available full-service options. Ultimately DIYdigi is committed to whatever it takes to help make their clients successful. The earlier mentioned DocuMystery is in a sense a client of theirs since they are using this site as a kind of guinea pig.

Best Way to Contact Us

The best way to get in contact with DIYdigi is to sign up for the Newsletter which is free and brings you new marketing tips each way plus insight into their process. You will also automatically be signed up for a free 10-day email course on marketing.

Your Checklist

Additionally, upon confirming your email, you will also receive a checklist eBook that covers the important aspects of creating digital tools that will lead to sales. Also, as a newsletter recipient you will be able to ask any questions you might have about the procedure of getting new customers.

Introducing USA eLearning

USA Create and their partners have been hard at work to create a new USA eLearning organization called

USA eLearning, a New USA Create Division

Introducing USA eLearning that provides you with the educational materials and digital tools you need to succeed with your business or artistic career of any kind. Initially USA eLearning is introducing products and services such as PDF eBooks of University Presentations as well as the 10 Day Email Course from USA Create. DigiRefer has been helpful in putting together the teams for the creation of these new steps forward.

Solutions You Need to Succeed

The idea is to expedite the process that small businesses and creatives have to go through in the business world in order to succeed. In SHORT these are, you guessed it, SHORT cuts to getting where you want to be faster because you are supported by the online marketing arts solutions that you need to succeed. These solutions are being implemented by a wide variety of organizations, including those in the film industry such as DocuMystery.

Take it To the Next Level

Imagine being able to have access to low or no cost eBooks that contain material used in actual SUNY (State University of New York) presentations to Digital Media Entrepreneurship students showing them the exact steps they need to take to get to the next level.

Find the Best Choice for You

DigiComarts is especially excited by this development because it is an example of DigiComArts or Digital Communication Arts pathways for those who are finding running and promoting a business or their career, challenging. One of the most challenging aspects of running a small business is knowing how to do marketing. There seem to be many choices out there but which is the best for you?

Explore Possibilities

Do you do your own website? Or do you hire someone to help you with it? Do you promote yourself and your business on your own or do you find someone to help you with this?

Take Your Time

In the end it comes down to the approach that you are most comfortable with. But we believe that the informed consumer is the smart consumer and tapping into educational resources means that you can consider your options PRIOR to jumping right in it.

See Your Future

Enlist the help of low or no cost eBooks as well as taking free 10 day email courses is a great method to get a glimpse into the future of possibility for your business or career. And if you want to add the power of a team, contact DigiRefer.

Consider the Benefits of USAcreate

In fact, when you work with USA eLearning and their parent organization USAcreate, you don’t initially have to spend a dime in order to educate yourself. You are able to go to and sign up for their email list (which is free) plus get access to no cost email courses and even an instantly downloadable PDF eBook that is a checklist of the tools you’ll need so that you learn the materials you are going to want to gather to be best equipped with your marketing. A mentioned, these free options are endorsed by DocuMystery.

Get Started RIGHT NOW!

DigiComArts is excited that finally there are Digital Communication Arts tools available to the general public. To get started getting your free eBooks, free email course and free newsletter go to

Jennifer Lopez’ DigiComArts Process

Process: DigiComArts Relationships

It’s interesting to note that one of the ways her digicomarts process has developed is that she has been able to remain in the media’s eye is through her romantic relationships which were of the power couple nature. Quite a distance traveled since her Bronx days. People are interested in other people’s relationships, especially if that person is a movie star and wielder of DigiComcomArts.

The Search for a DigiComArts Narrative

Being good at digicomarts simply means being able to attract digicomarts, or in this case the media. One could make that case that Lopez’ tryst with Wesley Snipes was the search for a narrative and celebification. The hope that this relationship could be, not only an attraction, but also may have a place in early power couple experimentation.

And the DigiComArts Process Continues

Then there is Sean Combs. Jennifer Lopez had been a dancer which involves music, plus eventually had a music career of her own. She met combs while the two of them were working together on her album. Their romance that blossomed was good for Jennifer Lopez’ career coverage of DigiComArts. Of course there were real feelings between the two, but regardless of intention it was a symbolic union that sealed Lopez’ branding process of herself as a singer.

Bennifer DigicomArts Process

Ben Affleck was different. They had met while working on “Gigli.” Although the motion picture did not do well, this launched a relationship with Affleck which Jennifer Lopez describe as “having real feelings.” Together become known as “Bennifer.”

And Thus the DigiComArts Process Continues

Ben Affleck and Jennifer Lopez became engaged, but never marrried. Again an interesting manifestation of DigiComArts and another sign of her celebifying herself having started in the Bronx.

Another DigiComArts Relationship

Marc Anthony was the next romance of the celeb kind which in turn brought much DigiComArts. She began motherhood with him and even got married. But the relationship was not to be and the reason for the break up is not clear.

The J-Rod DigicomArts Process

Then she met Alex Rodriguez who is known as A-Rod making. And apparently Jennifer Lopez approved the couple nickname for her and Alex Rodriguez which is “J-Rod.” The deal was sealed with DigiComArts generating results as seen on “Today.” Jennifer Lopez said this about the DigitComArts couple name J-Rod:

“I don’t care, it doesn’t matter. I mean, I figured something like that would happen.”

And so it is in her DigiComArts process!

BigFoot Zombie on the Topic of Scientific Inquiry

Don’t worry BigFootZombie, you still have some fans.


A “tongue firmly in cheek” story we recently saw on the internet is one that involved BigFoot Zombie also known as Sasquatch Undead. In his interview he laments about the lack of taking climate change seriously in America. He believes it signals the possible end to the magic of scientific inquiry. Or to put it another way, if people don’t care about solving problems associated with climate change, what hope is there for the belief of mythical creatures like himself?!

When Do You Market Your Project?

Shhh. A marketing secret is about to be revealed.

A Reader’s Question

This week’s promotional tip has to do with the question from one of our readers which is “When is the best time to start marketing your project?”

Common Wisdom May be Wrong

When faced with the question of when you should market your project many ArtisticPreneurs would say that you should market your project when you have it just how you want it, so that you do not put out an inferior product. This makes sense on the one hand because you certainly want to be known as one who creates quality projects so to be premature is not a good idea. Or is it?

Marketing Groundwork

The truth of the matter is that if you wait to market your project until its completion you are actually putting yourself in a bad position. Think of it this way. If you wait until your project is perfect and then debut it, since there was no marketing done up until that point you will not make any sales. Whereas on the other hand if you begin to promote your project from the very beginning of its development, then you will benefit from having marketing groundwork in place.

Building Anticipation

Additionally, if you are savvy, you will be able to engage your future customers with updates on your project’s status, getting them more and more excited for it finally come out.

The Risk You Take

There is of course a risk with this approach. Let’s say you start promoting a project and then discover that you do not want to release it to the public after all. Are you in a pickle? No. It actually presents an opportunity to have a leapfrogging effect. This means that you can use all the marketing you have done until this point to in turn transition to your new project.

A Roadmap

Another important aspect of using the early marketing approach, is to get input from your future customers. What do they want in a projects such as yours? How can your project better suit their needs? Etc. Market research, even done somewhat informally so as to not come across too aggressive, can be an incredible roadmap for your project.

Do you have a project you’re working on? Tell us all about it. We’re really curious!


ArtisticPreneurs Unite

What’s the Message?

When we say “ArtisticPreneurs Unite” we don’t necessarily mean what it sounds like. What does it sound like? To some it may mean that ArtisticPreneurs should bond and be a united front. But this is not our intended message.

A Kind of Telepathy

Our call to action is the suggestion that those who consider themselves ArtisticPreneurs, stick to a kind of code. In other words, since this is often though of as the age of the ArtisticPreneur, it is somehow how important and maybe even empowering that those who are creative as well as are entrepreneurs, seek solace in knowing others are up to the same thing.

Different from an Energy Drink

Being an ArtisticPreneur, much like a solopreneur, can be a lonely gig. It’s a lot of time being stuck behind a computer with no one there. Needless to say, ArtisticPreneurs like it that way, because many of them are introverts so they get recharged by doing work all alone.

A Special 24 Hours

ArtisticPreneurs are also some of the nicest people you could ever imagine. So if you know an ArtisticPreneur, consider today to officially be “ArtisticPreneur Day” and say “hi” to all the ones you know. It would also be thoughtful if you say to her or him:

“Good job. We appreciate your work.”

Could it Really Be a Holiday?

That’s really all that an ArttistickPreneur needs. A little affirmation now and then. Thanks for reading, but now please excuse me, I have to go do a bunch stuff on the computer. Happy ArtisticPreneur Day!