When Do You Market Your Project?

Shhh. A marketing secret is about to be revealed.

A Reader’s Question

This week’s promotional tip has to do with the question from one of our readers which is “When is the best time to start marketing your project?”

Common Wisdom May be Wrong

When faced with the question of when you should market your project many ArtisticPreneurs would say that you should market your project when you have it just how you want it, so that you do not put out an inferior product. This makes sense on the one hand because you certainly want to be known as one who creates quality projects so to be premature is not a good idea. Or is it?

Marketing Groundwork

The truth of the matter is that if you wait to market your project until its completion you are actually putting yourself in a bad position. Think of it this way. If you wait until your project is perfect and then debut it, since there was no marketing done up until that point you will not make any sales. Whereas on the other hand if you begin to promote your project from the very beginning of its development, then you will benefit from having marketing groundwork in place.

Building Anticipation

Additionally, if you are savvy, you will be able to engage your future customers with updates on your project’s status, getting them more and more excited for it finally come out.

The Risk You Take

There is of course a risk with this approach. Let’s say you start promoting a project and then discover that you do not want to release it to the public after all. Are you in a pickle? No. It actually presents an opportunity to have a leapfrogging effect. This means that you can use all the marketing you have done until this point to in turn transition to your new project.

A Roadmap

Another important aspect of using the early marketing approach, is to get input from your future customers. What do they want in a projects such as yours? How can your project better suit their needs? Etc. Market research, even done somewhat informally so as to not come across too aggressive, can be an incredible roadmap for your project.

Do you have a project you’re working on? Tell us all about it. We’re really curious!


Online Weekly Workshop Making Your Living as a Creative

How to Make Money as an Artist through Education
How to Make Money as an Artist through Education

As of this writing, Art Gush is doing a paid weekly course entitled “How to Make Money as an Artist.” And now the great news. You as a regular reader of DigiComArts¬† have an opportunity to view a free preview of some of this educational series. Go to NYC Create and you will see information, at no cost to you, regarding the topic of “How to Make Money as an Artist through Education.” This is a preview of the 1st of 6 courses on the topic.

John Yianni Stamas on Filmmaking Lessons

I was asked to write a brief piece for the new publication entitled “Artist Steps” regarding the filmmaking process for “Thrillumentary.” “Thrillumentary” is a web series we’ve been working on for the past year at Lights Camera Read. And although it has been successful as an educational tool, the worry is whether it will be successful as a piece of entertainment. Part of this fear comes out of the fact it is based on a one man show for theater, which means it is extremely dialogue based. Often works that are based on “mostly verbal” don’t do as well as those that are more visually oriented. If you are a member of the “NYC Make a Difference” newsletter from Entertainment Entrepreneurship, you are going to get to weigh in with your opinions through secret screenings of the series before it is released.

Yianni Stamas on Billionaires and the Arts

Yianni Stamas of Movie Process is known as an advocate for artists. His latest project is talking to billionaires about their view of the arts! Recently he got in touch with the assistant of the sister of a billionaire to find out the billionaire’s view on the future of creativity. It seems that the point of view of relatives of billionaires is of interest lately – case in point Ivanka Trump. Does she share her father’s view on the arts? What is her father’s view on the arts?

We are currently collaborating with a group that does not even exist yet called USAcreate.com. Our hope is that this entity will shed light on the current state of the arts in America. They’re digital cutting edge. They are at the forefront of contemporary marketing. They are intuitive about the needs of artists. They will be helpful in answering our questions about the future of the arts in our fine country.